Logotype for use on all creative and communication pieces to represent the vacation package.
Logotype (for presentation on dark backgrounds) for use on all creative and communication pieces to represent the vacation package.
Full-page ad (scalable to other sizes as needed) to be placed in the more cost effective smaller community newspapers outside the Tulsa area.
Admissions Tickets (front and back), one ticket to each of the three venues will be provided to the family in the ticket jacket for easier paper management.
Ticket Jacket (back, front, and first inside fold) inspired by commercial airline boarding pass jackets to hold the tickets to the three venues for the family. For a personal touch, the family name is handwritten on the front when the tickets are signed and inserted.
Postcard (front) with a thank you note to be mailed to the family the week after they leave with bounce-back promotions to be offered at the discretion of the participants to encourage return visits.
Letter-sized gate-folding brochure (first inside fold, back, and front) for distribution or direct mail to potential customers.
Letter-sized gate-folding brochure (inside spread) for distribution or direct mail to potential customers.
Spread from Creative Executions laid out in the campaign plansbook.
Spread from Research by City laid out in the campaign plansbook.
The Tulsa Air, Land, & Sea Weekend
November 2009
Advertising Campaign presented to the Tulsa Air & Space Museum regarding a possible partnership with the Tulsa Crowne Plaza, Tulsa Zoo, and Oklahoma Aquarium to form a vacation package.
Design Applications: InDesign CS4, Photoshop CS4, Illustrator CS4
Typefaces: Bell Gothic, Eidetic Modern
Pieces Produced: Plans book, newspaper ads, letter gate-fold brochure, website mock-up, ticket jacket and unified admission tickets, water bottles, hand-screenpritned sample canvas tote/gift-bag, and thank you/bounceback postcard.
The Tulsa Air, Land, and Sea Weekend represents a partnership proposed by the Tulsa Air and Space Museum between TASM, the Tulsa Zoo, the Oklahoma Aquarium, and the Tulsa Crowne Plaza to create a vacation package targeted towards families with young children (or grandchildren) focused within a two to four driving radius of Tulsa. The cities most strongly targeted would be those which would allow a media presence through local newspaper and cable television: Springfield, Joplin, Fayetteville/Springdale, Fort Smith, Muskogee, Henryetta, McAlester, and Coffeyville. Currently the presentation is under review and consideration by the client.
Graphic design by Taylor Smith as part of an integrated marketing campaign joint effort with Kristle Lacy, Morgan Bolom, and Mary Graham.