TSmithCreative

June 2010

Printing Methods: Digital on Coroplast

Design Applications: Template in Illustrator CS4 finished in InDesign CS4

Typeface: Helvetica

A series of signs produced for the Tulsa Advertising Federation’s 1st Annual Golf Tournament to mark hole sponsorships and challenges. After spending too much time watching Mad Men and playing Mirror’s Edge, my mind was stuck between AMC’s world of 1950′s Advertising and Electronic Arts’ sparkling clean, corporate-controlled, Helvetica-infused (except when they messed up and used Arial), surveillance-riddled environment. In said stupor, my friends at the Tulsa Advertising Federation requested event signage with no requirements or established identity. Knowing that it had to be stark and legible from across a golf green, I realized I had been staring at my answer for days. Besides, some of these people remember when Helvetica was new… It could be accused of being the easy way out, but it was fun.