This final concept selected by the client focuses on the six goals and meetings of the program and is more "high-tech" and industrial than the other two.
A concept visualizing "tools for success" with a playful while still sophisticaled mood.
A more traditional, formal, type treatment.
Freshman Leadership Institute Logo
July 2010
Identity for The University of Tulsa's Freshman Leadership Institute
Design Applications: Illustrator CS4
Typefaces: Dekar, Bank Gothic, Fedra Sans Italic
The University of Tulsa’s Freshman Leadership Institute is being restructured with a new focus on empowering students with real world advice (often referred to as “tools for success” in the brief) and on student retention. The new program had six areas of focus, one for each of the six scheduled meetings throughout the freshman year. I developed three logo concepts for them.
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